The Piedmont chocolate making tradition is based on the hazelnut, which grows in the Cuneo province where it is famed for its particularly fine quality. The origins of Gianduja chocolate probably dates back to the Napoleonic war period when the British Naval blockade created a scarcity of cocoa throughout Europe. Piedmont chocolate makers alleviated this problem by grinding hazelnuts into a fine paste and adding cocoa, the result being Gianduja chocolate.
Venchi, based in Robilante, has been creating traditional Piedmont chocolates since 1878. They still use the finest ingredients to create their chocolate masterpieces. Their Gianduja is only made with Piedmont Hazelnuts I.G.P. known as “Tonda e Gentile”. This decadent milk chococolate bar is a great introduction to the wonders of gianduja.