Freia is a Norwegian chocolate brand. The company was founded in 1889, but real success was seen only in 1892, when Johan Throne Holst took over management. Holst realized that there was an untapped market for milk chocolate, in addition to the dark chocolate and other minor products Freia were producing at the time. By the turn of the century, Freia was the leading Norwegian brand in sweets. The Firklover chocolate bar was launched in 1926, helping to secure Freia's place in the marketplace. This chocolate bar is milk chocolate filled with chopped hazelnuts.