Back in 1973, Steve Herrell had a dream: to open an ice cream store which served the highest quality, best tasting ice cream and toppings to be found anywhere. With his flavoring expertise, he created luscious hot fudge sauces to ladle onto his remarkable ice cream. Steve Herrell and his outstanding ice cream and toppings gained national attention; a legend was born! Now you can enjoy the same high quality hot fudge in your own kitchen. Made in small batches from scratch using the exact same recipe Steve has been ladling on his award-winning ice cream for over 30 years. This fudge is made with all-natural ingredients - no corn syrup, preservatives or artificial flavors.