At Electric City Roasting Company, it's all about the bean. Their award-winning coffee starts with only the best beans, selected from across the globe and roasted to perfection. They maintain their high standard of quality by visiting coffee farms around the world in search of the finest beans. Their business model includes supporting the farmers who make Electric City Roasting Company coffees possible. Electric City Roasting Company is dedicated to the Direct Trade and Fair Trade practices. Electric City's Velvet Blend provides the ultimate coffee experience. We love its distinctive flavor and aroma and find it very smooth, with nutty overtones.